BNIM's Identity: A Pattern of Building Positive

Reflection & Momentum

At BNIM we constantly seek to better ourselves and our world. For over 45 years we’ve been designing beautiful, integrated environments that inspire change and enhance the human condition. As our practice continues to evolve, we believe that each individual shapes who we are. That every person designs through a lens of personal experience and perspective. We celebrate human experience, recognizing that each of us are similar but not the same. As a pluralist practice, we trade a singular design voice for a mosaic of ideas and people that forms ONE BNIM. We communicate patterns, not standards. The same could be said of our projects: each design is unique, devoid of a standard formula or stylistic approach, each combining processes and qualities that center on human insights, instincts, and vitality.

BNIM is building positive. This notion describes how BNIM leverages its capacity for design thinking to solve local and global issues. We create designs that build positive change, projects that respond to the complex demands of our time by leveraging new ways to share and exchange. Our rebranding focuses on this idea, exploring our work as our brand. Remaining true to our core purpose and values, we wanted to express our evolution and highlight our expanding leadership. We engaged every office to articulate a process of discovery that questions what makes us who we are. Our new brand represents an energy and optimism that’s grounded in our work and our diversity.

As ONE BNIM, we reimagine the relationships between people and place. While each discipline operates with their own inherent strengths, we leverage our shared knowledge to transform experience. We continue to practice and learn, designing environments that are as beautiful as they are performative and human. We remain committed to building research and rethinking the everyday. Fundamentally, we believe great design is born from the processes and people that bring it to reality.

Individual stories make up the story that is BNIM. Through this pattern of thinking we are building positive and realizing work that’s bigger than ourselves.