Redesigning Design Workshop at the AIA Middle Tennessee

Redesigning Design Workshop at the AIA Middle Tennessee

James Pfeiffer and Carey Nagle, Principals at BNIM,  present and conduct a workshop at the AIA Middle Tennessee in Nashville on Redesigning Design

We live in an incredibly interesting, dynamic time full of disruption, upheaval, and innovation. Many of the serious, urgent challenges we face both as a practice and a profession have been well-documented: the rapid evolution of technology; fierce competition between firms who (along with a number of their clients) devalue their own services, engaging in a dangerous race to the bottom to provide "the best deal;" a lack of racial and gender diversity, equity and participation; an often adversarial relationship between industry partners; new, competing models that are encroaching on the business model of established, quality AEC firms; and increasingly longer hours despite "smarter" tools and methodologies - just to name a few.

As a result, BNIM has been proactively strategizing to refine, adapt, and, in some cases, fundamentally transform the way we do our work. A number of values and themes have begun to emerge from our work, engagement, and dialogue as a way to frame how we best move forward and redesign design itself.

This session will examine a series of case studies that explore the intersection between the notion of Redesigning Design and our Human Purposed Integrated Design approach, or HP.ID.  Utilizing completed as well as speculative project examples, we will explore how to achieve work that offers multiple returns and measurable results.  

Learning Objectives:
I. Apply and integrate replicable, off-the-shelf strategies that enable equitable access, elevate the human experience, encourage social interaction, and benefit the environment to achieve transformative, high performance outcomes.
II. Eliminate areas of waste within every design process, where value is often minimized and can be enhanced.
III. Implement HP.ID, Human Purposed Integrated Design, methodologies to bring collaborators together, connect the dots, and build community, resulting in unexpected partnerships and incredible life safety results for the occupants of the built environment.
IV. Participants will integrate HP.ID processes into design and project delivery in order to improve the physical, emotional, and social well-being of occupants, users, and any others affected by buildings and sites.