The City of Branson is undertaking an exciting project to transform Highway 76 into a place like no other. The first phase of the project included the creation of a conceptual design plan and funding strategy that transforms the 76 Country Boulevard into a "Complete Street,” enhancing efficiency, improving aesthetics, infusing energy, and fostering an authentic identity. The current phase of work includes the design of the roadway corridor and adjacent properties to enable safe, attractive, and comfortable access and travel for all users, including pedestrians, bicyclists, motorists and public transport users of all ages and abilities.

The plan addresses several goals: building improvements that will create growth in the economy by bringing more customers to the "front doors" of attractions; transforming 76 Country Boulevard into a corridor that encourages more stay-time for visitors; and embracing beautification themes that are unique to Branson and the Ozark Mountain heritage.